Flair for Flavor sources and distributes high end food products of
independent and often artisanal producers from around the world.

I designed the branding, a hand lettered logo combined
with a bright colour scheme and fonts that
are used on the product sheets. I was also in charge
of the product photos.


Logo designed composed of hand drawn letters.


Label design for soy sauce range.


Chosen fonts


Business card design


Colour scheme for packaging


Application of the identity on packaging. Product sheet design.


Product photography


© Rachel Sender, 2020 — Rotterdam, the Netherlands